THE ICONIC BRAND HAS BEEN AWARDE D THE TROPHY FOR THE BEST SOCIAl MEDIA STRATEGY IN THE “CARS & YACHTS” CATEGORY AT THE “2017 WORLD LUXURY AWARD”
Monte Carlo, 12 December 2017 – The Riva legend wins over new enthusiasts every day, including on
the web. Indeed, it is for its brilliant management of social media channels that Riva has been
awarded the prestigious Gold Trophy in the category “Cars & Yachts” at the “2017 World Luxury
Award” in Monte Carlo.
The award attests to the innovative energy of this legendary shipyard and its skill at successfully
overseeing every aspect of its communications. The over 300,000 followers that enliven its
Facebook, lnstagra m, Twitter, YouTube and Google+ profiles only serve as further proof of Riva’s
supremacy in this sphe re.
The ‘World Luxury Award”, a guarantee of expertise and quality, is an inde pendent forum with a
dual objective: firstly, to improve standards of creative excellence in the sectors of advertising,
design a nd multimedia and, secondly, to serve as a global Think Ta nk to develop
state-of-the-a rt tech nologies in the
l uxury goods sector.
Riva’s accounts, managed in collaboration with the Arachno agency, a partner of the Ferretti Group,
were judged to be the best from among all the social media channels of all the major players in the
luxury sector. Its broad user base, original tone of voice, high rate of engagement and the quality
of its content have allowed Riva to surpass its competitors. Its wide range of subject matter is
designed to be appea ling to a diverse audience, dealing with topics from new products to the
iconic models that have played an important role in making the story of “Made in Italy” famous
throughout the world, and from important events to the latest news a bout the Riva Brand
Experience.
